Candid or Posed? Storytelling or Classic? The Secret: They All Belong in Your Family Photos

Photographers love to talk about style. Some stay loyal to the classic portrait—timeless, posed, and perfect for the mantle. Others live in the candid or storytelling worlds, chasing real moments and emotion.

But in truth, the best sessions blend all three. They don’t compete; they complete each other.

Finding the Rhythm

Every family session has its own rhythm. I like to start with the classics—they’re the foundation of every great photo set. Once we’ve captured those, we can really loosen up. And just to be clear: classic doesn’t have to mean stiff. With the right approach, those portraits can feel fun, heartfelt, and full of connection.

This is where the storytelling and candid moments unfold: hugs, laughter, and the natural chaos that makes your family uniquely yours. Before each session, I like to learn what you want to convey, then quietly build a narrative that reflects it.

And here’s the secret: candid needs fuel. Unless it’s a big event where moments happen naturally, real candids often start with gentle direction—playful prompts, a shared laugh, or kids sneaking up to tickle their parents. Those sparks turn into genuine expressions that feel beautifully unscripted.

Harnessing the Energy

When young kids are in the mix, the key is to move with them. Run, chase, blow bubbles—whatever brings out their joy. Pets make wonderful co-stars too, especially for teens who relax instantly when their dog’s in the frame. The energy shifts; laughter happens without effort.

I’ll move quickly, change angles and shutter speeds, sometimes freezing a burst of motion, other times letting a little blur tell the story. I love isolating one face in focus while another drifts softly into the background—a look, a smile, a moment that says everything. And when it comes to storytelling sessions, sometimes my job is simply to be a fly on the wall: to quietly observe and let genuine emotion unfold without interference. Those are often the moments that surprise people most when they see the final gallery.

These are lifestyle moments: less about looking at the camera, more about being in the moment.

These are lifestyle moments: less about looking at the camera, more about being in the moment.

Family photography doesn’t fit neatly into one box, and that’s what makes it special. Every family is different, and my goal is to understand what matters most to you inclusive of what kind of images you want, how much time or budget you have, and how we can make the most of it together. Those details shape our game plan and make sure the experience feels effortless, personal, and true to you.

Ready to capture your family’s story—kids, dogs, laughter and all?
Let’s create something honest, joyful, and beautifully yours, one frame at a time.

The 3-Step Secret to Headshots That Radiate Charisma

When I first stepped into leadership roles in the tech world, I found myself in many useful workshops on communication, performance, and leadership excellence. We dissected approaches, messages to convey,, and sharpened our styles.

All useful. All important.

But there was one thing we never seemed to talk about in great detail and that is charisma.

Charisma, while subtle, is really important. It’s what makes certain leaders magnetic while others, equally talented, seemed to find it harder to built organizational trust.

Understanding Charisma

So what is charisma? It’s not charm. It’s not ego.

Charisma is the ability to attract, influence, and inspire and is a blend of two qualities:

• Warmth (likable, approachable, trustworthy)

• Competence (confident, capable, credible)

In Vanessa Van Edwards’ book Cues, she shows how even small body language shifts can tip the balance. Too much warmth without competence, and you come across as unsure. Too much competence without warmth, and you risk looking cold.

The magic happens when you hold both warmth and competence in balance.

Why Charisma Belongs in Your Headshot

When I left the corporate world and picked up my camera, I started noticing something: the same “charisma gap” I saw in leadership was showing up in people’s headshots.

Think about the fact that your headshot is often the very first impression someone has of you. Before you say a word in a meeting, before you send a single email, your photo has already spoken on your behalf.

And here’s what charisma adds to that silent introduction:

• Approachability + credibility in seconds.

• Authenticity and trust, which matter even more for entrepreneurs and leaders.

• Confidence without arrogance, which is a subtle but powerful distinction.

• Memorability, because people don’t just remember what they see, they remember how it made them feel.

When charisma shows up in a headshot, the photo isn’t just a picture. It’s a conversation.

How to Pose for Charisma

The good news? You don’t need to guess what charisma looks like in front of the camera. I coach clients through simple posing cues that bring it out naturally. A few exaggerated examples for illustration:

• The Leader → Tall posture, slight torso angle, direct gaze, small smile. Strong competence with just enough warmth.

• The Connector → Gentle lean in, relaxed shoulders, authentic grin. High warmth with easy confidence.

• The Visionary → Looking just off-camera, thoughtful expression, open body. Energy + credibility.

• The Playful Pro → Mid-laugh, hand adjusting a jacket or sleeve, eyes engaged. Warmth and energy that feels alive.

Every client has a different balance that fits their story. My job is to find it and bring it out.

My 3-Step Approach to Charisma

I used to think charisma was a rare trait that some people were born with. But what I’ve learned is that charisma can be expressed, practiced, and yes, captured in a single image. I like to help my clients to convey the right message through a combination of engagement, direction, and mis-direction techniques. Here’s an example of that in 3 images. 

In the example above we start with (1) a fairly neutral direct and subtle smile. Subtle things you might not notice but are important - a small smile, a slight squint of the eye, and chin position to maximize jawline. For some images and professionals- this might perfect. But for those of us wishing to convey more charisma we need to go through the arc of mis-direction to achieve relaxation that conveys the warmth and competence of the individual. I use a combination of engagement, direction and ultimately (2) mis-direction (aka distraction, humor etc) to get my clients to a mindset where they are thinking less about the fact that they are being photographed and more about being (3) their true charismatic self in the moment.

Small Details, Big Magic: How to Make Your Family Photoshoot Shine

Family photography isn’t just about smiles for the camera,  it’s about laughter, connection, and those little in-between moments that become your favorite memories. Honestly, one of the best parts for me? Meeting new families and (sorry, parents!) getting to hang out with the kids. Children have this wild, playful energy that can transform a photoshoot from “nice” into “unforgettable.”

And here’s what I’ve learned over the years: it’s often the small details that make the biggest difference between a good session and a great one.

Pre-Game: Setting the Stage 🎬

Think of your photoshoot like a fun family outing. A little prep can make the experience smoother, happier, and more relaxed:

• Rested kids = happy kids. A good nap or night's sleep is basically the secret sauce to cooperation.

• Outfits that play well together. No need to be matchy-matchy, but colors that vibe together look amazing.

• Arrive calm, not rushed. Give yourselves extra time — the energy shift is real when you show up stress-free.

• Bring a cozy extra. A favorite blanket or accessory that fits the vibe can add comfort and style.

Game-Time: Let the Fun Begin 🎉

This is where the magic happens.

• Breaking the ice. I always spend the first few minutes just chatting, laughing, and connecting — especially with the kids. The more relaxed everyone feels, the more natural the photos. Kids respond incredibly well when they trust. It just takes a few minutes of genuine and playful interaction.

• Be goofy, be real. Whether it’s parents pulling silly faces or kids telling me their best knock-knock jokes, those unscripted moments bring out the gold.

• Snack attack. A little water and a snack break can work wonders for keeping spirits (and energy levels) high.

The Secret Ingredient ❤️

At the end of the day, the most beautiful photos come from families leaning into the moment — giggles, hugs, tickle fights, and all. The camera doesn’t just capture how you look; it captures how you feel. And when you come ready to laugh, play, and connect, that’s when the real magic shines through.

From First Glance to Lasting Impression: The Power of Intentional Brand Photography

Recently, I had the pleasure of working with a licensed therapist who came to me for help as she prepared to launch her own practice. She was in the middle of building her website and wanted her images to reflect who she truly is — vibrant, approachable, and deeply passionate about helping others.

Before we ever picked up the camera, we spent time discussing what message she wanted her photos to convey. Essentially her brief. This conversation allowed us to align on everything from location and setting to expressions, wardrobe choices, and color palette. Her goal was clear: to capture a series of images that communicated her genuine warmth and approachability. She wanted anyone visiting her website to get an immediate sense of the kind of therapist she is — compassionate, authentic, and trustworthy.

To bring this to life, we moved away from a traditional studio backdrop and opted for an environmental setting that felt more natural and inviting. We introduced warm tones and carefully selected outfits that struck the perfect balance — some casual enough to say, “I’m here with you, I’m accessible”, and others with a touch of polish to convey professionalism without sacrificing warmth.

In her book Cues, Vanessa Van Edwards explains that true charisma is built on a blend of competence and warmth. When you strike that balance, you project authenticity, capability, and connection — all within the first few seconds of someone seeing your image.

That’s exactly what thoughtful, intentional personal branding photography can do. Whether you're planning headshots, branding portraits, or lifestyle images for LinkedIn, your website, or social media, take the time to get clear on your message and intent before stepping in front of the camera. It makes all the difference — and helps ensure your images work as hard for your success as you do.

Takeaway - if your photographer is not asking for this - make sure to clarify your goals for them.

Good side, better side? Let’s Find Your Best Side (It Only Takes a Minute!)

We’ve all heard the phrase “put your best side forward” — but when it comes to headshots, that’s not just a saying…it’s the strategy.

A great headshot highlights your best features and quietly downplays the rest. Even with the most symmetrical faces (and let’s be honest, nobody’s perfectly symmetrical), we all have a “good side”… and a better side.

The trick? Figuring that out quickly and confidently during a shoot.

One of the simplest ways? Just ask. Most people know their preferred side — the one they naturally turn to in selfies or candid photos. It’s almost instinctive.

But sometimes, we have to play detective. A great little clue? Check the hair part. People often (but not always) part their hair to highlight their stronger side — better jawline, more confident angles, that kind of thing.

But I’ve learned over time — it’s rarely that simple.

That’s why, during a headshot session, I like to run a super quick test while I’m setting up lighting. A few fast shots: straight on, then a few from different side angles. It only takes a minute or two, but it tells us everything we need to know. We see the angles, the expressions, the magic — and boom — we’re ready to roll.

So when it’s your turn in front of the camera, don’t stress — we’ll find your best side. And then? We’ll make sure the world sees it, too.

Prep Guide: Your Headshot Doesn’t Have to Feel Like a Trip to the Dentist

Why Your Headshot Doesn’t Have to Feel Like a Root Canal

Not long ago, a client told me — with total sincerity — that she’d rather have a tooth pulled than sit for a headshot. Honestly? I couldn’t even argue with her. There was a time when I felt the same way about being in front of the camera — especially for a headshot.

Let’s be real: there’s something intense about a headshot. The camera zooms in, the focus is tight — upper torso, head, face — and suddenly it feels like every tiny muscle in your face is under a microscope. Terrifying, right? Well… that’s one way to look at it.

Here’s the other way: It’s actually a pretty incredible opportunity. A headshot gives you a chance to subtly, powerfully communicate who you are — your confidence, warmth, professionalism — all in a single image. It’s less about “surviving” the photo, and more about owning it.

If you’ve already decided it’s time to update your headshot (which, by the way, you probably should do more often than you think), here’s my biggest piece of advice: Shift your mindset.

Most people walk into a photoshoot hyper-aware of the camera — “It’s pointing at me… everyone's watching… don't mess this up.” But here’s the trick I’ve learned: flip that script. Instead of focusing on the camera, remind yourself you are in control of what’s being conveyed. You do this all day without thinking — in meetings, interviews, even in casual conversations. But somehow, as soon as the lens comes out, we freeze.

That’s where I come in.

Of course, we’ll fine-tune the technical stuff — lighting, angles, posing — but honestly? The real work happens before we even pick up the camera. We’ll chat, loosen up the space, laugh (warning: my dad jokes are both terrible and unstoppable), and shift into what I call the “play state.” That’s when the magic happens.

And here’s a little secret: it’s not all about the perfect smile or that stiff, practiced “photo face.” The things you reallywant to communicate — calm, confidence, approachability — they come from the eyes and mouth. Wide eyes? Fear. Relaxed, smiling eyes? Openness and quiet confidence. Same with the mouth — it’s not about grinning as wide as possible, it’s about softening into a natural, charismatic expression.

My job is to coach you there — to take the stress out of the experience, help you feel in control, and maybe even have a little fun along the way.

So, no, your headshot session doesn’t have to feel like a trip to the dentist. In fact, it might just be the most relaxed, empowering part of your day.

The Cliffs. My first book cover photo.

After an incredible amount of research and application of her endless and amazing creativity, the wonderful author, J. Courtney Sullivan, has completed her latest novel, The Cliffs. I’m excited to have been the fortunate photographer she selected to take her back cover portrait; shown above. If you’ve never read any of Courtney’s books you simply must. She has a talent that one can only dream about. I wish her amazing success with this book and may she release many more as well-written and engrossing as this one. For me, this was a really fun project. Courtney was not big on the fanfare of a formal photoshoot. So we had to plan a more relaxed setting to make it work - and as it turns out a mutual friend hosted us (and others) for a summer afternoon getaway - where the opportunity presented itself for me to take a more natural shot in a relaxed setting.

Headshots and portraits can be taken in many different settings. Whilst there is often more control gained from lighting in a studio setting (for more formal headshots etc) leveraging the office, outdoors and other settings can present wonderful environmental spaces to take close up or even more full-body portraits.

Are you ready for the holiday card season?

I’m still recovering from all the activity of this past holiday season. It was so fun and as I’m sure you’d agree…exhausting. One of my favorite traditions is to send and receive holiday cards. While it can be a lot of work to plan and prepare during a hectic season - for my family it is an important opportunity to reconnect with dear friends close and near. Jazzing up your holiday card with a professional photo might seem like a lot of effort - but it’s really not - and… it’s worth it. There are lots of side benefits…for starters, we’ve created time capsules for both of our kids that they won’t open until they are teenagers. We purposefully add cards from each season to their capsules so that when they finally open their treasure troves in the years to come they can reflect on great moments over the years. So we want them to look good. Planning for your card doesn’t have to be a chore…nor does it have to wait until the last minute either. I typically experience (and welcome!) a big uptick in family photo demand in October/November. But remember, if you plan you can capture great and relevant photos at any event at any time of the year.

The Tighes

This photo was taken in the early fall after the birth of their 3rd child. We purposefully included the warm colors of the holidays (the red) on the baby and neutral tones elsewhere to contrast the gold and green colors of the card in time for Christmas.

The Maxwells

The Maxwells took advantage of the warm colors of September to schedule a family shoot. The color scheme they chose reflected fall but was also appropriate for a fun and engaging holiday season card that reflects their personality.

A new arrival!

I am the lucky documentarian of this family’s growth over the past few years. I've had the opportunity to capture welcome home shots for both older brothers. So the introduction of Baby A to their comfy south shore home was a big deal for the boys and their parents. They were so excited and full of energy!

In shoots like these one needs to come prepared and ready for a limited amount of focus. Even if you’re planning to spend 2-4 hours with a family you’ve really only got a short window to harness the energy of young kids. These two were a dream for about 45 minutes and real troopers there after as we coaxed them into smiling. It was such a fun shoot - one where we as a group managed to pull off some very good photographs.

Photoshoots can be quite stressful for parents. You’re probably operating on limited sleep - and maybe your kids are too - and you’ve got to organize your crew for what can be a decent investment. So here are some of my tips to prepare for the event.

• Get some rest if at all possible

• Pick simple and uniform colors

• If at home - think ahead for the best lighting - time of day and rooms - natural light makes such a huge impact on the quality of photos

• Find yourself a photographer who is willing to be flexible. If you’ve not slept, the kids haven’t slept - maybe its best to postpone a few days.

• If you have specific ideas in mind be prepared to share them with your photographer proactively - what images come to mind? Remember this is your memory - trust your photographer but don’t hold back if you have specific images in mind. Be prepared to describe them so your photographer can experiment with you.

• Have an experimental mindset - it may take a few tries to get the right shots, lighting, mood etc. Its often good to slow things down and enable everyone to regroup.

• Most of all - have fun - easier said than done but its so valuable to have the right mindset on photoshoot day. There’s simply no guarantee that everyone and everything will go as planned. But that’s why I’m here.

My job as the photographer is to bring a calming structure to helping you achieve your photo goals. You’re hiring experience and quality. To that end I like to come prepared, flexible in terms of approach and experience to help you to achieve a great memories. I find its really important to engage the kids where they are and find opportunities to capture them at their best through a fun and engaging approach. Heck if I have to roll around the floor so be it! :). At a point or two through this shoot things definitely got a bit unwieldy with a 3 week old, a 2 year old and a 3 year old. But we made it happen. It was so fun - and the results were fantastic.

Sunset, rain, and moments

I love Airstream camping with my kids and with that comes regular exposure to the outdoors at dusk. On a recent trip to western Mass (there are some awesome campsites in range of North Adams btw), I found myself at the pond a stone’s throw from our camping location right at the golden hour with my little maniacs. It had just rained and the light was beautiful. Opportunistically, I had my Leica monochrome camera with me and was able to snap a really fun shot of my youngest daughter who was willing, as ever, to deliver one of her cheeky poses for me, this time with one of her favorite things - a delicious apple. It turned out to be a great pic - and the experience just reminds me - over staging a shot (ie., over-preparing either background, pose, hair, makeup, etc) can often distract from the essence of the memory. That’s not to say that all staged photos are bad - they are a necessity of photography and often quite artful. But to me, when it comes to family - the photos that truly hold value over time are the dynamic-in-the-moment ones - where everyone is truly living their experience. That’s why I try to carry a camera with me wherever we go and quietly scan for background, lighting, action, or moment. You never know when it’s going to pop.

Executive Time

I had a lot of fun shooting this photo. We took a few different poses but frankly had little time to get the best shot of Justin. He had said a few times that most of previous his portraits (before me) hadn’t been the best. So we had a high standard to achieve and yet we nailed it. This was an environmental shot taken by a window in a hotel in downtown Boston. A beautiful setting - we had the perfect natural lighting to compliment our goal of getting a shot that conveyed the competence and warmth of the leader that Justin really is.

We can take headshots and portraits in many different settings - doesn’t always have to be with a backdrop and a bunch of lights. As you can see from this shot the natural light falling on the background also creates a clean and yet interesting background feeling that draws us in closer to his presence in the frame.